Erna (née Nathorst) and Victor Hasselblad got married in 1934 in the Seglora Church at Skansen in Stockholm. They mostly lived on Rånö outside Kungsbacka, but they also had an apartment on the top floor of the Hasselblad house at Lilla Bommen in Gothenburg.
In 1973, Victor started the photo shop Victor Foto at Kungsportsplatsen. The company developed film, copied and enlarged photographs, and Victor and Erna ran the business together. After some time they also opened a camera workshop.
Erna and Victor built up a worldwide network together of both personal and professional contacts.
When Victor Hasselblad’s father died in 1942, Victor learned that the family business F.W. Hasselblad & Co was about to be sold to a consortium. With the help of the shipping family Broström, he was able to buy all the shares and save the family business.