Welcome to an introduction to the exhibition Too the Moon and Back at the Hasselblad Center – only during the Gothenburg Book Fair!

The exhibition To the Moon and Back focuses on the Book Fair’s theme of space. Humanity’s first steps on the moon were captured using Hasselblad cameras, and these images are among the most iconic in the history of photography. Here, we will see some of these historical photographs, contemporary photography, and treasures from the Hasselblad Foundation archive, all sharing the theme space.

The introductions will take place at 11:30, 12:30, 13:30, 14:30, 15:30, and 16:30. The introduction is included in the entrance ticket and will be held in Swedish.

Location: Hasselblad Center at the Gothenburg Museum of Art
Entrance: Adult 70 SEK (one-time visit) or museum card 140 SEK (120 SEK, seniors).
Free admission for those under 20 years old and for students (upon presentation of student ID).
Our ticket counters are cashless. Payments can be made by card or via Swish.