In the summer of 2025, the Hasselblad Foundation will launch Sweden's largest photo salon – Fotosalongen 2025. We welcome amateurs and professional photographers across all genres to apply through an open call. The selection will be made by a prestigious jury consisting of Pauline Benthede, Global Vice President of Exhibitions at Fotografiska; Eva Dahlgren, artist and devoted photographer; Paul Hansen, award-winning photographer at Dagens Nyheter; and Dragana Vujanovic Östlind, jury chair and Chief Curator at the Hasselblad Foundation.

Fotosalongen opens on May 23rd, 2025, and will fill the walls of the Hasselblad Center. This extensive initiative is in line with Erna and Victor Hasselblad's goal to support the photographic landscape. The ambition is to offer visitors unexpected encounters where established artists meet new talents and photographers who have been active for a long time but have not yet shown their work—until now.

Anyone who works with still photography and is active in Sweden and at least 18 years old can apply. Fotosalongen aims to reflect the breadth of photography, from documentary, photojournalism, nature, family, or street style to science, politics, art, and everything in between. The selection focuses on interesting images and stories and the diversity of expression. Fotosalongen will take the pulse of contemporary photography.

The application period is now closed. 

Exhibition Opening

The exhibition will open on 23rd May 2025 in the presence of the jury and participating photographers and run until 28th September 2025.

The Jury for Fotosalongen 2025

• Pauline Benthede, Global Vice President of Exhibitions, Fotografiska
• Eva Dahlgren, renown Swedish musician and dedicated photographer
• Paul Hansen, award-winning photojournalist, Dagens Nyheter
• Dragana Vujanovic Östlind, Jury Chair and Chief Curator at the Hasselblad Foundation