OPEN CALL FOR THE PHOTO SALON 2025

In the summer of 2025, the Hasselblad Foundation will launch Sweden's largest photo salon – Fotosalongen 2025. We welcome amateurs and professional photographers across all genres to apply through an open call. The application period is open from September 2nd – November 30th. The selection will be made by a prestigious jury consisting of Pauline Benthede, Global Vice President of Exhibitions at Fotografiska; Eva Dahlgren, artist and devoted photographer; Paul Hansen, award-winning photographer at Dagens Nyheter; and Dragana Vujanovic Östlind, jury chair and Chief Curator at the Hasselblad Foundation.

Fotosalongen opens on May 23rd, 2025, and will fill the walls of the Hasselblad Center. This extensive initiative is in line with Erna and Victor Hasselblad's goal to support the photographic landscape. The ambition is to offer visitors unexpected encounters where established artists meet new talents and photographers who have been active for a long time but have not yet shown their work—until now.

Anyone who works with still photography and is active in Sweden and at least 18 years old can apply. Fotosalongen aims to reflect the breadth of photography, from documentary, photojournalism, nature, family, or street style to science, politics, art, and everything in between. The selection focuses on interesting images and stories and the diversity of expression. Fotosalongen will take the pulse of contemporary photography.

The application for the open call, more information and FAQ is found via this link:
Application and information on Picter

You are warmly welcome to apply!

FAQ Hasselblad Foundation Fotosalongen 2025

Who Can Apply?

Anyone residing or working in Sweden born in 2006 or earlier is welcome to apply for Fotosalongen 2025. Both individuals and groups may participate.

Can I apply in Swedish?

Your project description and file description in the application form on Picter can be provided in Swedish or English.

Is there a fee?

Applying for Fotosalongen 2025 is free, and the Hasselblad Foundation does not charge an application fee.

Application Deadline

The application, which is digital only, must be submitted by 11:59 PM on 30th November 2024.

Where Can I Find the Application Form?

The digital application form is available via Picter. Link to application:
Application form and information

What Type of Works Can I Submit?

• Still photography (no video works).
• Installations without electronic equipment.

Can I Submit AI-generated images?

You may submit images created using promptography (i.e., images generated through text commands in image generators), which must be noted in the application. However, image editing tools utilising AI can be used without needing to declare it.

How Many Works Can I Submit?

You can submit up to 5 individual images. The jury will decide whether all 5 or a selection will be displayed in the exhibition.

Sale of Works

All works submitted must be for sale. In the application, include the price in SEK with VAT and any edition details. The price should cover all visible elements of the work (such as framing) and be reasonable in terms of insurance and market value. The Hasselblad Foundation does not take a commission; we connect buyers and sellers. All sales profit belongs to the photographer.

Catalogue and Publication

If selected for the exhibition, your work(s) will be published in a catalogue and on the Hasselblad Foundation’s website. By applying, you grant the Hasselblad Foundation permission to publish the images without compensation. You also agree that the images may be offered to the press for free publication in connection with media coverage of Fotosalongen 2025.

Notification of Acceptance

The jury’s decision will be emailed in February 2025.

Packing and Transport

As agreed with the Hasselblad Foundation, works will be submitted between 12 March and 16 April 2025. The participant is responsible for packing, transportation, and insurance of the works to and from the Hasselblad Foundation. The works must be collected from 29 September to 3 October. Uncollected works will be destroyed.

Exhibition Compensation

Each participant is offered an exhibition compensation according to the Swedish MU agreement's guaranteed amount of 3,200 SEK, paid via invoice or salary. For more information (in Swedish): chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://www.kro.se/media/documents/mu-avtal2024.pdf

Exhibition Opening

The exhibition will open on 23rd May 2025 in the presence of the jury and participating photographers and run until 28th September 2025.

The Jury for Fotosalongen 2025

• Pauline Benthede, Global Vice President of Exhibitions, Fotografiska
• Eva Dahlgren, renown Swedish musician and dedicated photographer
• Paul Hansen, award-winning photojournalist, Dagens Nyheter
• Dragana Vujanovic Östlind, Jury Chair and Chief Curator at the Hasselblad Foundation

Any questions?

Please feel free to contact us.

+46 31 778 21 50

Mon-Fri, 9 am – 12 pm