Victor Hasselblad, fourth generation heir to the family business, born on 8 March 1906, brought world renown to the name of Hasselblad with his invention, the Hasselblad camera. However, neither Victor himself nor the generations of Hasselblads who preceded him could have imagined that, as a trademark, the Hasselblad would become one of the world's strongest, most viable trade names.
Victor married Erna Nathhorst in 1934. She was only nineteen at the time. To begin with they lived in central Göteborg, and later in Råö, south of the city. From the very outset, Erna was involved in both the administration of the firm and development of the camera. She stood resolutely by her husband's side both at home and when he travelled, and together Erna and Victor Hasselblad built up an international network both of personal and professional contacts from which both the camera company and the Foundation continue to benefit. In 1968, Victor Hasselblad was awarded the degree of honorary Doctor of Technology at Chalmers University of Technology in Göteborg. Victor Hasselblad passed away on 5 August 1978, and Erna on 8 July 1983. Having no offspring, the Hasselblads donated their fortune to the Erna and Victor Hasselblad Foundation.